Food for Kids is a foundation in NYC for hispanic children, and its visual identity was designed to feel playful, trustworthy, and parent-friendly. The branding features a rounded, approachable typeface paired with a vibrant color palette to reflect freshness, energy, and positivity.

Simple illustrations of fruits, veggies, and organic shapes bring a fun, educational touch to the brand, making it visually appealing for both kids and adults. The identity is versatile and clean, ideal for packaging, digital media, and educational content, supporting the brand’s mission: to nourish and educate with love and care.