Onda Chic is a Venezuelan swimwear brand based in Barquisimeto, known for its trendy and feminine designs. The visual identity was crafted to reflect the brand’s essence: confident, playful, and fashion-forward with a tropical spirit.

The logo features a modern, stylish typeface with soft curves and subtle customizations that evoke movement and elegance—mirroring the flow of water and the body-positive energy of the brand. The color palette combines warm corals, sandy neutrals, and vibrant aqua tones, evoking the Venezuelan coast and the carefree feel of sunny days.

Supporting elements include minimal, wave-inspired patterns and organic shapes that add rhythm and visual texture across packaging, social media, and signage. The result is a cohesive and expressive identity that stands out in both digital and physical spaces, helping Onda Chic connect authentically with its youthful, beach-loving audience